The Art of Dressing with Intent: My purpose each day is uniquely mine. And so is my look. This is my Levi's.

Developed a digital campaign around 'The Art of Dressing with Intent.' The microsite was housed on YouTube where users could upload their photos along with their intentions. Users can view the gallery as well as product videos.

 

youtube channel

ChristinaChang
ChristinaChang
ChristinaChang
 

digital ooh

 

driving to youtube

ChristinaChang
ChristinaChang
ChristinaChang
ChristinaChang
ChristinaChang
 

 

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