Aruba has more repeat visitors than any other island in the Caribbean. Using this insight, we crafted a primary campaign that helps you discover Aruba through the stories of the people who return year after year—as well as a secondary campaign featuring all of the reasons they keep coming back.
As the lead art director on the account, I was in charge of a full redesign—from print to digital to social to OOH. For 2013, we were happy to report that tourism increased nearly 5% from the previous year. Our team received two Effie's for our work.